You all know one of the key features of ningo.me is the possibility mix value into online communication by levying a postage on messages sent to you.
So far, there was a postage setting per address. It is then up to you to choose which address (with which postage amount) you hand out to whom.
From now on, you can additionally give the sender the option to pay more for the delivery of your message.
Now you say: why on earth would someone not only pay to send me a message, but even choose to pay more?
Well, your inbox at ningo.me is sorted by date, but the sorting order is trumped by the amount paid for a message. So a message that came in with a higher postage will be displayed higher up in your inbox.
This comes down to an actual “attention auction” where people can influence how far up in your inbox their emails will appear. It is then fully up to you to decide in which way you handle their message differently. You might reply more quickly. Or you might read the message more thoroughly. Be creative – your creativity is the only limit.
On a technical level, we are introducing the custom email header “X-postage-ningo”. It is the amount of ningo.me credits that were paid for the delivery of that message. With this, custom email clients can be configured to replicate the sorting order mentioned above and list the messages with the most paid postage at the top of the inbox.